Product feed guide for stores

We read your store's product feed on a schedule (every 6 hours by default) and show its prices in our comparison tables. A feed can be a URL that's always up to date (recommended) or a file you send manually.

Supported formats

• Google Shopping XML (Merchant Center RSS/Atom). If you already advertise on Google Shopping, the same feed works.
• CSV separated by commas, semicolons, tabs, or pipes; the first row contains column names; UTF-8 encoding.
• JSON as a list of products, or an object with a products, items, or data key.

Files may be gzip-compressed. Feeds protected by a password or API token are supported too.

Columns

Column	Required	Notes
id	Yes	Unique product ID in your store (SKU). Don't change it between feeds.
title	Yes	Full name: brand, model, variant (colour, capacity).
link	Yes	URL of the product page in your store.
price	Yes	Selling price, e.g. 1249.00 or RM 1,249.00.
sale_price		Promotional price, used instead of price when present.
shipping		Standard delivery cost. Empty = unknown; 0 = free delivery.
availability		in stock, out of stock, or preorder.
condition		new, used, refurbished.
gtin	Recommended	EAN/UPC/barcode. The fastest, most accurate way to match products.
mpn	Recommended	Manufacturer model number.
brand	Recommended	Product brand.
image_link		URL of the product photo.

Other common column names (e.g. sku, name, stock) are recognised too, and our team can map custom columns.

Getting products listed quickly

• Include a GTIN or model number; products without either are matched by name and may need a manual check.
• Keep prices and stock in your feed the same as on your store's pages.
• Products missing from two imports in a row are hidden automatically.

Ready? List your store.