L'Oreal Paris HAIR EXPERT EverPure Brass Toning Purple Sulfate-free Shampoo 200ml

• What is it ? Color Protection + Color Correction Asian hair has the highest levels of red pigments and melanin. As a result, colored hair often turn 'rusty yellow' after lightening. When dyeing hair with a dark base, colored payoff is sometimes inaccurate and deceptive. • EverPure Brass Toning Purple Shampoo & Conditioner is formulated with purple pigments that penetrate the hair and directly neutralize brassy yellow and orange undertones to achieve a cooler tone and maintain color vibrancy for longer. The EverPure Purple system is designed to provide a cool toning results for all kinds of colored hair including brown, ash, bleached, blonde, silver, highlighted and balayage hair. EverPure Brass Toning Purple leaves hair feeling deeply moisturized. Experience toned, brighter hair + exceptional care for your dry hair’s needs. • What are Sulfates? Sulfates are cleansing agents that help break down oil, dirt and buildup and give you that frothy lather. However, some sulfates can be harsh and stripping to your hair and hair color. Ever’s sulfate-free formula contains gentle ingredients that keep your hair looking its best. 100% Sulfate Free, Paraben Free, No Harsh Salts, Vegan.* *No animal derived ingredients or by-products. Formula not tested on animals. Salon-level formula. Made in USA. • Benefits The EverPure Purple system is designed to provide a cool toning results for all kinds of colored hair including brown, ash, bleached, blonde, silver, highlighted and balayage hair. • Results Neutralises brassy yellow & orange tones for blonde, bleached & colored hair. • How to use Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Purple conditioner. • About our brand L’Oréal Paris is the world’s leading cosmetics brand, making the best of luxury beauty available and accessible to everyone. From makeup and skincare to haircare and haircolor, our pioneering spirit leads our scientific excellence and restless innovation. We have been committed to safety, efficacy and quality for more than 110 years. As a brand which has always championed and celebrated women’s empowerment, L’Oréal Paris challenges stereotypes with a modern vision of femininity. Indeed, we support all women on their journey to fulfill themselves according to their own rules and desires.